ERA Real Estate: 2019 In Review

We’re Rocking It Again!

2019 Customer Satisfaction Survey Results to Date

%

Customer Satisfaction Rating

%

Customers Satisfied with their ERA® Agent

%

Customers that would Recommend their ERA Agent

Source: ERA Customer Satisfaction Survey, 12,154 respondents from January through November, 2019

2019 Gene Francis Memorial Award
for Top All-Around Company
HUNT Real Estate ERA

The Awesome Foursome

We Welcome New Leaders to Our Brand

Sherry Chris

President & CEO
ERA Real Estate

Rich DeNicola

Chief Operating Officer
ERA Real Estate

Jennifer Marchetti

Chief Marketing Officer
ERA Real Estate

Diana Wall

SVP, Development
ERA Real Estate

Conveniently Download the Rest of Us 😊

See Organizational Chart

You’re Making A Mark

The Industry Thinks You’re Pretty Great, Too

Real Trends Five Hundred

Released March 27, 2019

Companies By Sides

#35 – HUNT Real Estate ERA

#123 – Wilkinson ERA Real Estate

#167 – Reliant Realty ERA Powered

#228 – ERA Wilder Realty

#231 – Schuler Bauer Real Estate ERA Powered

#303 – ERA First Advantage Realty, Inc.

#333 – ERA Brokers Consolidated

#347 – ERA Grizzard Real Estate

#368 – ERA Sellers & Buyers Real Estate

#460 – ERA King Real Estate Company, Inc.

#462 – ERA Real Solutions Realty Company, LLC

Real Trends The Thousand

Released July 9, 2019

Individuals By Sides

#18 – Larry Magguilli, HUNT Real Estate ERA

#74 – Michael Hall, ERA Matt Fischer Realtor

#81 – Rebecca Demastus, ERA First Advantage Realty, Inc.

#90 – Stephannie Wilson, Schuler Bauer Real Estate ERA Powered

#100 – Jennifer Davis, ERA Realty Center

#114 – Marc Leeth, ERA Martin & Associates

#143 – Penny Crick, ERA First Advantage Realty, Inc.

#171 – Quincy Smith, ERA Matt Fischer Realtor

#178 – Virginia Cleven, ERA Four Feathers Realty, L.C.

#186 – Lisa Avina-Lopez, ERA Matt Fischer Realtor

#223 – Jason Alge, ERA Geyer Noakes Realty Group

#246 – Deborah Hughes, American Real Estate ERA Powered

Teams by Sides

#64 – Amanda & Kyla Team, ERA All In One Realty

Teams By Volume

#225 – Kenny & Jun Real Estate Team, Legacy Real Estate & Associates ERA Powered

Released April 2, 2019

ERA Real Estate was named #9 in Sales Volume and #6 in Sides in the Top 20 Franchisors listed in the 2019 T3 Sixty Mega 1000.

76. Hunt Real Estate ERA
150. Legacy Real Estate & Associates ERA Powered
205. Wilkinson ERA Real Estate
250. Reliant Realty ERA Powered
395. ERA Brokers Consolidated

432. ERA Wilder Realty
454. Schuler Bauer Real Estate ERA Powered
540. ERA Grizzard Real Estate
569. ERA Shields Real Estate
613. ERA Sellers & Buyers Real Estate
618. ERA Colonial Real Estate
627. ERA First Advantage Realty

742. ERA Real Solutions Realty
834. ERA King Real Estate
835. Watson Realty ERA
860. Napier Realtors ERA
889. ERA American Real Estate
961. ERA Central Realty Group
977. ERA Landmark Real Estate

NAHREP Top 250

Released June 25, 2019

#5 – Eder Gallardo – ERA Sellers & Buyers Real Estate El Paso East
#15 – Jack Bumgardner – ERA Sellers & Buyers Real Estate El Paso West
#18 – Dennis Estep – ERA Sellers & Buyers Real Estate El Paso West
#79 – Debbi Hester – ERA Sellers & Buyers Real Estate El Paso West
#87 – Carlos Padilla – Watson Realty ERA, Bakersfield, CA
#111 – Bill Flagg – ERA Queen City Realty, Scotch Plains, NJ
#132 – Franco Briseno – ERA Sellers & Buyers Real Estate El Paso East
#161 – Oscar Alvarado – ERA Sellers & Buyers Real Estate El Paso East
#165 – Enrique Alzate – Wilkinson ERA Real Estate, Charlotte, NC
#170 – Ray Borrego – ERA Sellers & Buyers Real Estate El Paso East
#209 – Erik Gomez – ERA Sellers & Buyers Real Estate El Paso East
#212 – Irene Navarro – ERA Brokers Consolidated, Bunkerville, NV
#244 – Iris Saenz – ERA Sellers & Buyers Real Estate El Paso East
#250 – Martin Talamantes – ERA Sellers & Buyers Real Estate El Paso East

One Big, Happy Family

Let’s Welcome Our Newest ERA Network Affiliates

We Value Your Commitment

Let’s Celebrate These Renewed Relationships

ERA Is a Global Powerhouse

This Is ERA by the Numbers

Countries

U.S. States

Offices Worldwide

Agents Worldwide

Source: PowerBI, December 2019 ERA Company and Agent Reporting

2019 Global Expansion

Kosovo

Montenegro

Albania

Malta

Cyprus

This Is a Party Folks Don’t Want to Miss!

U.S. Agents Added to the ERA Network This Year.

Through…

Great Recruiting!

Mergers & Acquisitions!

Franchise Sales!

Source: Realogy Expansion Brands Operations 2019 Reporting

The ERA network is supporting Toys for Tots by hosting toy drives across the globe during this holiday season.

Participating U.S. Offices

Participating U.S. Agents

Participating Countries

Toys Collected

Source: ERA Broker and Agent Participation Feedback via ERAgives.com

Events That Make You Go “WOW!”

Our Event Scores Are the Highest They’ve Ever Been

NPS

%

NPS

Sources: NetPromoter Scores (NPS) calculated from aggregate responses via ERA event surveys distributed to event participants via email.

We Have Shiny New Products!

Designed to Make Your Business Better and Your Life Easier

Agent X

“Alexa, tell me market intelligence for Anytown, USA.” Heading to a listing appointment and need some market research fast? Market Intelligence from Agent X provides a snapshot of listing activity and pricing for a city or zip code including active listings, average days on market, and more.

Stay organized, on track, and focused on business with Agent X.

Find information on Agent X on Leverage Under Business Marketing > Agent X

The NEW ERA Learning Platform

So you asked Agent X about your daily appointments and are looking to get more. Head on over to the Learning Platform to take advantage of programs like ACHIEVE – designed to grow contacts and appointments through in-class productivity lessons.

Our new Learning Platform is a dynamic, interactive, digitally-driven learning center aimed at enhancing agent offerings through collaboration, personalization and gamification.

Access Learning through Leverage Under Learning > Overview

TextERA 2.0

For the second year in a row, TextERA produces more leads for the ERA network than the big-name real estate portals, which is why TextERA’s text codes are a great addition to yard signage as well as printed collateral, billboards, and more, driving high-intent leads directly to you.

TextERA 2.0 allows new leads to reach out by their preferred method – whether through a text or a phone call. Did we mention that TextERA 2.0 generates three-times more leads than the flagship product, Text 1.0?

Find information on TextERA on Leverage Under Listing Marketing > Listing Promotion > TextERA

Realogy Military Rewards

In September we launched Military Rewards which builds on our 30 years of experience assisting military families with their home sales and purchases. The service member is connected with an experienced ERA agent, and he or she will receive cash back or a reward upon closing.

This program allows our agents to generate more leads, and to stand out from the competition in this niche market!

Learn More About Realogy Military Rewards By Tapping Here

RealSure Sell

Focused on helping our agents win more business at the kitchen table, ERA agents now have three distinct ways of offering choice, assurance, flexibility, and control to their clients. Paired with the ERA Sellers Security® Plan, RealSure brings peace-of-mind by offering sellers a 45-day cash offer while the home is on the market.

Currently live in ten cities, but many more are expected to come in 2020!

Learn more about the program by tapping here.

RealSure Mortgage

Empowers the sellers to make a competitive offer at the negotiating table, and brings peace of mind. Sellers enrolled in RealSure Sell are empowered to make an offer on their next home with confidence before their current one is sold.

Launched in Select Markets.

Learn more about the program by tapping here.

Social Automation 2.0

New to the social automation platform, ERA now syndicates listing videos to your office Instagram accounts when they are linked to the video dashboard directing more eyeballs to your listing photos in addition to the 2.45 billion monthly active users on Facebook. Over half of the ERA network is syndicating their property videos directly to their Facebook Business Pages.

Have you connected your Business Page to SocialBoost? What are you waiting for?!

Learn more about Social Automation on Leverage under Listing Marketing > Listing Promotion > Property Videos

ERA Moves

ERA Moves promotes referral and repeat business by keeping the agent close to key milestones in the home ownership lifecycle. On behalf of the agent, ERA Moves helps to create a better moving experience for clients by recommending locally appropriate and hyper-local offers such as utility connection, home improvement store discounts, and more.

The ERA network has 117 companies on board within six months.

Learn more about ERA Moves on Leverage under Business Marketing > ERA Moves

Home Concierge

What happens when a client asks for a recommendation on a roofer or a plumber, and you don’t have a preferred contact?

Send them to HomeAdvisor. Used by over 25-million homeowners, HomeAdvisor is your one-stop shop for contractors allowing you to easily and confidently recommend the right person for the right job!

Learn more about our collaboration on Leverage under Business Marketing > ERA Beyond

SPARK

Conduct business with confidence. Realogy introduced SPARK: a membership association that offers agents a selection of personal and business benefits including access to a marketplace of insurance offerings in addition to complimentary access to FOREWARN™, an instant risk management, due diligence, and agent safety app.

For information and to sign up visit Leverage under Business Marketing > SPARK

TEXTERA for the Win – AGAIN!

Portals may have the couch, but TextERA has the driveway – driving mid and bottom funnel leads while they’re active in the search phase. Oh, and did we mention it’s the second year in a row that we have sent more leads to our network than the big real estate portals?

Give it a try using the demo code below!

Text message rates and fees may apply.

Leads

Source: TextERA Administrator Dashboard, December 2019 YTD

Learning Makes a Difference!

This year 25% more of you took advantage of our learning programs.^*

Agents that dedicated more than one day to training closed 36.2% more units than agents who didn’t.^**

* Source: LMS, Google Analytics
** Source: RealLearning, based on a sample size of 559 agents affiliated with ERA who are currently taking courses up to April 2019.

Amy Chorew

Vice President
Learning Solutions

Sandesh Bilgi

Regional Trainer
Learning Solutions

Angela Stout

Regional Trainer
Learning Solutions

Gettin’ GIPHY with It

We ❤️ GIFS

Visit Page

Impressions Through Agent Usage

GIFs have become a great way to converse with your buyer and seller prospects online! Use them to get attention on social media or personalize a text.

Check out the awesome ERA branded GIFs we made for you this year!

See Tutorial

Marketing Collateral to Make You Smile

We Took You+ERA to New Heights

A Unique Take on Video

Every homeowner is unique — and so is #TeamERA. Watch the videos that we published this year. If you’re savvy with video, download the project files to customize your own!

Download Template

Download Videos

Custom Buyer & Seller Flyers

Over a dozen easily customizable designs to help elevate your business marketing with You+ERA.

Recruiting Flyers for Brokers

Seller Flyers for Agents

The Recruiting Kit

We created a new recruiting product designed to help you explain the role ERA plays in your business to your prospects.

Get the PDFs

Get the Project Files

Order from Xpressdocs

The Spotlight Is on You

The ERA Name Is out There

Media Impressions*

Our strategy includes spotlighting our standout professionals to grow the network and position the brand as owners of the homeownership lifecycle.

Featured brokers and agents this year: Francois Gagnon, Jack Chua, Janice Miller, Libby Gatewood, Justine Jimenez Garcia, Mikaela Durham, Jason Sokody, Jen Darby Metzger, Neil Walter, Greg Martin, Beverly Whipple, Melissa Gomez, Seth Tilton, Bill Olsen, and David Moody

* Sources: CISION, ERA internal reporting

Lead-Generation Game Changer: 60-second Instagram videos have transformed my business – Inman

3 ways I Use Tech to Maintain (and Deepen) Client Relationships – Inman

Mortgage Rates Drop Again – And First-Time Homebuyers Take Full Advantage – Forbes

See the Full Media List

Get Started with Local PR

What is PR?

PR Writing 101

New Agent Template

Fundraiser Template

With ERA, You Can Be Uniquely You

Facts About the ERA Home Office: 2019 Edition

Miles Traveled

The distance from the Earth to the Moon is 238,900 miles.

Cups of Coffee Consumed

That’s about 41 standard size bathtubs of coffee.

%

Staff Who Rock a Pair of Specs

Roughly 60% of adults require corrective eyewear in the U.S.

Source: December 2019 internal survey with 23 respondents

2020: More Growth, More Resources, More Success!

© 2019 ERA Franchise Systems LLC. All rights reserved. ERA^® and the ERA Logo are registered service marks owned by ERA Franchise Systems LLC. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. This is not intended, and shall not be deemed to constitute, an offer to sell a franchise. Franchise offerings made only by a Franchise Disclosure Document. THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. The Minnesota registration number for this franchise system is #F3285.