Bringing it
all together
in 2021
Collaborating is what Team ERA does best.
Let’s look back at all that we accomplished together in 2021.
Bringing it
Bringing it
all together
in 2021
Collaborating is what Team ERA does best.
Let’s look back at all that we accomplished together in 2021.
Growing
Together
Team ERA grew with new companies
We renewed relationships with old friends
We grew internationally
We celebrated milestones
And together, we continue to rise
0
COUNTRIES WORLDWIDE
0
US STATES
+
0
US COMPANIES
+
10000
AGENTS WORLDWIDE
+
0
US AGENTS
0
OFFICES WORLDWIDE
We grew our network with more agents
+
1
%
AGENTS RECRUITED YOY
+
1
%
NETWORK GROWTH YOY
Newly Recruited Agents Have Higher Production
And Higher Average Sales Price
And Higher Average Sales Price
Top 5 companies
RECRUITED THE MOST AGENTS
Previous
Next
Power BI Reporting January 1, 2021 – December 13, 2021
We celebrated accomplishments together
2021 Gene Francis Memorial Award For Top All-Around Company
Realogy Advantage Network Champions Cup
Industry Accolades
LGBTQ+ Real Estate Alliance Top Producers
Dwayne Leatherwood
Agent
ERA Live Moore Real Estate
Agent
ERA Live Moore Real Estate
2021 REAL Trends
Game Changer
Neil Walter
CEO
ERA Brokers Consolidated/ERA Skyline Real Estate
CEO
ERA Brokers Consolidated/ERA Skyline Real Estate
2021 RIS Media
Newsmaker
Anna-Marie Ellison
Managing Partner
ERA King Real Estate
Managing Partner
ERA King Real Estate
2021 RIS Media
Newsmaker
Shelby Foster
Agent
ERA New Age Real Estate
Agent
ERA New Age Real Estate
RealTrends 500 Award Winners
RealTrends The Thousand Award Winners
2021 T3Sixty Mega 1000 Award Winners
NAHREP 250 Award Winners
RISMedia's 2021 Power Broker Report Award Winners
Succeeding
Together
Together, we exceeded customer expectations
0
%
CUSTOMER SATISFACTION
RATING
RATING
0
%
CUSTOMERS SATISFIED
WITH THEIR ERA AGENT
WITH THEIR ERA AGENT
0
%
CUSTOMERS WOULD
RECOMMEND THEIR ERA AGENT
RECOMMEND THEIR ERA AGENT
Source: ERA Customer Satisfaction Survey, January through November 2021
We brought new tools to the table...
We were proud to be part of the largest technology rollout in real estate industry history. Thanks to our new relationship with MoxiWorks, we are bringing the latest technology to all of our brokers and agents at no additional cost.
With Early-Access kicking off in the Fall of 2021, we were able to onboard 77 ERA brokerages and over 7,700 agents to Moxi Impress and Moxi Present in 2 short months, along with completing 198 MLS agreements. Our rollout continues through 2022, so stay tuned for more great results.
The RealVitalize® program helps sellers with home improvements and repairs to prepare their home for sale. RealVitalize covers the upfront costs and gets paid back when the listing sells. No hidden fees, interest charges or markups.
Whether you want to brand yourself or market your properties, our Marketing Center allows you to easily customize digital and print marketing materials. Make your mark with postcards, brochures, flyers, social media — and more, simply and easily.
ERA Connect is our communications app that helps you stay informed with everything that’s happening at ERA with a steady stream of content and inspiration.
...and enhanced existing ones.
The RealSure program from Realogy and Home Partners of America is a unique program that puts a Cash Offer in your seller’s hand. Sellers can decide to take the cash offer or continue to market their property, with the cash offer in their back pocket.
- Property no longer needs to be listed on the MLS
- Agent commission structure increased
- Seller can extend cash offer by additional 45 days!
- Seller can stay in home for 4 weeks after closing
- Grown to 21 cities (11 cities added in 2021)
ERA Moves is a pre-move program that saves clients up to 25% during the course of their move. It includes white-glove service and helps your clients connect their utilities with one simple phone call.
- 68% of ERA brokers have enrolled to date
- In 2021, automated marketing reached ERA buyers and sellers over 410,000 times
- Internet was the #1 connected service
- Collectively saved buyers approximately 3.5 years of time connecting home services
TextERA turns ordinary yard signs and marketing into powerful digital lead generators. By texting a simple code, potential buyers can express interest in your property, and you can respond with property information in a flash.
- One of our top lead generators
- New in 2021: Added recruiting keywords for all companies, allowing brokers to quickly and easily communicate with new prospects
Staying top of mind with all your clients is essential for repeat and referral business. ERA Follow-Up program will regularly send branded, hyperlocal offers for goods and services to former clients on your behalf. It’s a powerful retention program that helps keep doors open long after a property has closed.
- 834,000 client touch points
- 50% open rate on emails
- Less than 1% of clients unsubscribe
ERA-affiliated agents have the opportunity to join SPARK2, a membership association that provides access to personal and business benefits including top-tier insurance solutions, agent safety tools, travel discounts, retirement planning solutions, and much more.
- In 2021, SPARK launched the industry’s first 401K offering
We Learned Together
Team ERA University is here to help drive your success with learning programs that are the best in the business. In 2021 we covered everything from technology to tools, business planning to winning listings, and everything in between – all to help fuel your business.
0
AGENTS
PARTICIPATED
PARTICIPATED
0
EDUCATION COURSES DELIVERED
0
NEW COURSES LAUNCHED
0
INSTRUCTOR NPS OFFICE
0
NPS SCORE FOR COURSES
Agents who completed Team University training saw greater improvement in their performance1
0
%
HIGHER SALES VOLUME
0
%
MORE LISTINGS TAKEN
0
%
MORE UNITS CLOSED
Working
Together
We worked smarter
Bringing you new marketing products to help you grow your business
Buyers Presentation
We launched another great tool to help agents explain their value to their clients. Our Buyers Presentation is modular and customizable and available in Spanish too.
Learn More
Staging Guide
A new and fantastic piece for agents to share with sellers or potential sellers - showing them how staging helps prepare a home for sale.
Learn More
Social Tool Enhancements
In addition to adding lots of new graphics to the library, we now offer suggested post copy for most graphics - making social media even easier for ERA brokers and agents.
Learn More
Billboards
New billboard messages and sizes help you get your name seen out and about in your community.
Learn More
Downloadables On Brand ID
The new "Downloadables" section on ERABrandID.com lets you download the design files for everything we offer. Brochures, flyers, postcards, video and more. Making it even easier for you to localize and customize materials
Learn MoreWe brought luxury to the next level
Luxe Corner Magazine
We launched a new digital magazine, Luxe Corner by ERA Distinctive Properties, that showcases luxury listings from the ERA Distinctive Properties portfolio throughout the nation. The award-winning digital magazine is published bi-annually on ERADistinctiveProperties.com and features editorial content about luxury trends, community spotlights, interior design and high-end lifestyle topics.
Learn More
Luxury Listing Presentation
We launched a new luxury listing presentation as a tool for agents to show the value and expertise they can deliver to luxury sellers. This presentation is customizable, modular and includes a script, highlighting what makes luxury brokers and agents ready to serve high-end clientele.
Learn More
Luxury Staging Guide
A new and fantastic piece for agents to share with luxury sellers or potential luxury sellers - showing them how staging helps prepare a home for sale.
Learn More
Distinctive Properties Program Brochure
This new, beautifully designed brochure gives an overview of the benefits clients will receive when their listing is part of the ERA Distinctive Properties portfolio.
Learn More
How To Market Your Listing
A new educational guide was created for brokers and agents to understand the luxury program criteria, how to market a listing through the ERA Distinctive Properties portfolio, and includes pro tips on how to get the most of out this program.
Learn MoreWe took digital to new heights
10
MM
EST. AGGREGATE BRANDED PROPERTY VIEWS
10000
MM
PROPERTY DETAIL PAGEVIEWS
10
MM
OTHER ERA.COM PAGEVIEWS
100
MM
ADDITIONAL SYNDICATION VIEWS
100
K
LEADS
Leads: LeadRouter, Jan 1 – Dec 15, 2021. Branded property views: Google Analytics, ERA.com filtered by property detail pages combined with GA reporting for videos. ERA.com and SocialBoost internal reporting, Jan 1 through Nov 17, 2021. Pageviews: Google Analytics, ERA.com pageviews, Jan 1 through Dec 10, 2021. Views through Listing Distribution: ListTrac internal report for total views, Jan 1 – Nov 17, 2021.
Connecting Together
We connected on social media
10000
FOLLOWERS GAINED JAN-NOV
1
%
TOTAL FANS UP JAN-NOV
1000
FOLLOWERS GAINED JAN-NOV
0
%
ENGAGEMENT RATE UP JAN-NOV
0
%
ENGAGEMENT RATE UP JAN-NOV
0
%
PROFILE VISITS UP JAN-NOV
Our Social Automation program automatically creates Just Listed and Open House videos for each of your listings, then uploads them to your brokerage’s Facebook®, Instagram® and YouTube® pages.
Once your videos are on your brokerage’s social channels with Social Automation, you can easily target potential homebuyers outside of your sphere of influence using SocialBoost.
In 2021 we made some great enhancements:
- New animated stickers
- Redesigned user-friendly dashboard
- More flexibility for automated posts
- More client testimonial templates
We connected through virtual events...
Over 2,200 of us gathered, to hear from brand and industry experts and to congratulate our ERA award winners. Even though it was a virtual event, the Team ERA spirit was stronger than ever.
1000
+
PEOPLE PARTICIPATED
We connected in person again!
Team ERA was back, full force, at our first live event in a quite a while! Over 250 brokers came together at The Biltmore in Phoenix Arizona for Ignite. As if just being in person wasn't enough, we heard from our leadership, brokers, guest speakers and focused on growth, learning and of course, fun.
We stayed connected with regional events
Team ERA is in your corner all year with regional events bringing targeted content and learning to your part of the country! This year, ERA connected locally with brokers and agents in:
SEPTEMBER
Gather On The Gulf And Nextgen Leader
Florida
OCTOBER
California Regional In Temecula
California
NOVEMBER
Ohio Regional At The Summit
Ohio
DECEMBER
Northeast Regional At Foxwoods
Connecticut
We connected with our audiences
100
MM
PR IMPRESSIONS
We put the spotlight on our brokers
David Moody
ERA Sunrise Realty
A Top ERA Broker Shares His Basics For Recruiting And Training
Tania Moore
Wilkinson ERA Real Estate
Elevating Diversity Inclusion
In The Real Estate Community
We made an impact with our thought leadership
Real Estate Magazine
We were thrilled to be featured on the cover of Real Estate Magazine’s June issue, When Did Real Estate Stop Being About People? The article discusses that while technology has continued to prove crucial to the resilience and performance of the industry, real estate will always be a people business that thrives on human connections.
COVID-19 IMPACT REPORT
We debuted our very own definitive oral history on the impact of COVID-19 on the real estate industry. This report included contributions from ERA Real Estate affiliated brokers across the country and key insights on how they believe COVID-19 has affected the future. It also uncovered ways to navigate the evolving industry moving forward.
Home Ownership Tenure & Its Impact
This thought leadership report entitled, Homeownership Tenure and the Impact on the Real Estate Industry, which investigated how homeownership tenure is affecting the industry and how this trend will play out in years to come.
COVID-19 International Report
We released a groundbreaking thought leadership report entitled, The COVID-19 Pandemic’s Impact on Real Estate Around the World: An In-Depth Analysis, to learn how COVID-19’s impact was felt on the housing market in countries around the world.
Giving Together
Giving Tuesday
5000
TOTAL TOYS DONATED
10000
TOTAL FOOD DONATIONS
$
50000
TOTAL MONETARY DONATIONS
Together, we supported our communities
We were proud to continue the tradition of coming together as Team ERA to participate in Giving Tuesday, a global generosity movement, unleashing the power of people and organizations to transform our communities and the world.
1Listings Taken, Closed Units, and Closed Sales Volume (collectively, the “Metrics”) were measured during this Study. To calculate the results, we took a sample of the 2,550 independent sales associates who had been affiliated with ERA Real Estate for at least a year prior to the study and who participated in ERA® Real Estate training classes and activities between August 2017 and August 2019 (the “Sample Pool”) and entered their activities into REScoreboard.com. All sales associates included in the study completed one or more training classes, each ranging in duration from a minimum of three hours up to twenty-two hours. We measured the Metrics generated by the Sample Pool during the 12 months prior to their taking any ERA Real Estate training and then measured the Metrics generated by the Sample Pool during the 12 months after the end date of each agent’s training. Study completion date was September 2020. This was not a controlled study; correlation does not equal causation. Past performance does not guarantee future results. Market conditions may influence results and there is no assurance any ERA Real Estate affiliated sales associate will achieve the same or similar results.
2 © 2021 SPARK Spark Association of Real Estate Professionals. All rights reserved. Membership in the SPARK Association is limited to real estate agents who are actively affiliated with one of Realogy Brokerage Group LLC’s real estate brokerage companies or a Realogy Services Group LLC branded franchise network. SPARK offers association members exclusive access to association group and individual insurance plans as well as the ability to enroll in discounted and association member-only benefits and programs offered at special member-only rates and coverages. Not all members may qualify, and enrollment may be restricted to only members who apply in a timely manner or during the appropriate open enrollment period(s). Not all plans may be available in all states.
© 2021 ERA Franchise Systems LLC. All Rights Reserved. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. ERA, ERA Real Estate Powered, and their respective logos are registered service marks of ERA Franchise Systems LLC. Each Office is Independently Owned and Operated The views and opinions expressed herein are solely those of the individuals involved and do not necessarily represent those of ERA Franchise Systems LLC. Any performance representations are historical, and past performance is no guarantee of future results. This website may contain links to other third-party websites. Such links are only for the convenience of the reader, user or browser; ERA Franchise Systems LLC does not recommend or endorse the contents of the third-party sites. This is not intended, and shall not be deemed to constitute, an offer to sell a franchise. Franchise offerings made only by a Franchise Disclosure Document. THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. The Minnesota registration number for this franchise system is #F3285. ERA Franchise Systems LLC, 175 Park Ave., Madison, NJ, 07940.
We launched Boost by Homespotter to impress sellers and generate more leads for agents. It’s an automated 3-day advertising campaign on Facebook, Instagram, and premiere websites for all just sold listings at no additional cost.
Create automated, visually compelling digital ad campaigns with smart copy on Facebook and Instagram, and leverage Boost by Homespotter’s dynamic targeting, so your listings get in front of the right audience.