Team ERA strengthened local communities
Giving Tuesday
Participating U.S. Offices
Participating U.S. Agents
Participating International Offices
Participating International Agents
We gave back to our hometowns
We welcomed new companies to Team ERA
We celebrated ongoing relationships
We expanded globally
ERA Kosovo
ERA Albania
ERA Montenegro
ERA Malta
Building Team ERA’s scale and strength
Countries Worldwide
U.S. States
U.S. Companies
Offices Worldwide
Sales Associates
Domestic Agents
As of November 30, 2020
International Agents
You earned your recognition and made Team ERA proud
2020 Gene Francis Memorial Award for Top All-Around Company
American Real Estate ERA Powered
RISMedia’s 2020 Real Estate Newsmakers
Released January 10, 2020
Neil Walter
ERA Brokers Consolidated
Nelson Zide
ERA Key Realty Services
RISMedia 2020 Power Broker Report
Released April 1, 2020
Rank by Sales Volume
#35 – HUNT Real Estate Corporation ERA
#162 – Wilkinson ERA Real Estate
#168 – Reliant Realty ERA Powered
#229 – Schuler Bauer Real Estate ERA Powered
#281 – ERA First Advantage Realty, Inc.
#285 – ERA Wilder Realty
#320 – ERA Real Solutions Realty Company, LLC
#329 – ERA Brokers Consolidated
#335 – ERA Sellers & Buyers Real Estate
#336 – ERA Grizzard Real Estate
#434 – ERA King Real Estate Company, Inc.
#527 – ERA Colonial Real Estate
#603 – American Real Estate ERA Powered
#604 – Knipe Realty ERA Powered
#607 – ERA Shields Real Estate
#640 – Legacy Real Estate & Associates ERA Powered
#653 – ERA Strother Real Estate
#656 – ERA American Real Estate
#715 – Napier REALTORS® ERA
#761 – ERA Reardon
#788 – Watson Realty ERA
#803 – ERA Central Realty Group
#836 – ERA Team VP Real Estate
#857 – ERA Sunrise Realty
#863 – ERA Matt Fischer REALTOR®
#869 – ERA Great American Realty
#883 – ERA Courtyard Real Estate
#904 – ERA Martin & Associates
#978 – ERA American Realty & Investments
RISMedia 2020 Power Broker Report
Released April 1, 2020
Rank by Transactions
#70 – HUNT Real Estate Corporation ERA
#190 – Legacy Real Estate & Associates ERA Powered
#202 – Wilkinson ERA Real Estate
#231 – Reliant Realty ERA Powered
#350 – ERA Brokers Consolidated
#393 – Schuler Bauer Real Estate ERA Powered
#457 – ERA Grizzard Real Estate
#458 – ERA Wilder Realty
#494 – Knipe Realty ERA Powered
#498 – ERA Shields Real Estate
#499 – ERA Real Solutions Realty Company, LLC
#507 – ERA Sellers & Buyers Real Estate
#528 – ERA First Advantage Realty, Inc.
#601 – ERA Colonial Real Estate
#694 – ERA King Real Estate Company, Inc.
#743 – Napier REALTORS® ERA
#793 – ERA American Real Estate
#821 – Watson Realty ERA
#900 – ERA North Orange County
#902 – ERA Central Realty Group
#941 – ERA Real Estate Links
#993 – ERA Lambros Real Estate
2020 Real Trends Game Changer
Released May 4, 2020
Scott Lauri
ERA Central Realty Group
Real Trends Five Hundred
Released March 26, 2020
Companies by Transaction Sides
#35 HUNT Real Estate ERA; Buffalo
#170 Wilkinson ERA Real Estate, Charlotte
#174 Reliant Realty ERA Powered/ERA Home Run Real Estate
#239 Schuler Bauer Real Estate ERA Powered
#273 ERA Wilder Realty, Columbia
#293 ERA First Advantage Realty, Ino., Newburgh
#337 ERA Real Solutions Realty/Rath Realtors
#346 ERA Brokers Consolidated, St. George
#351 ERA Sellers & Buyers Real Estate, El Paso
#352 ERA Grizzard Real Estate, Leesburg
#452 ERA King Real Estate, Anniston
Companies by Closed Sales Volume
#74 – HUNT Real Estate ERA
#186 – Legacy Real Estate & Associates ERA Powered
#216 – Wilkinson ERA Real Estate
#372 – ERA Brokers Consolidated
#414 – Schuler Bauer Real Estate ERA Powered
#462 – ERA Wilder Realty
#485 – ERA Grizzard Real Estate
Real Trends the Thousand
Released June 19, 2020
Individuals by Sides
#12 – Quincy Smith, ERA Matt Fischer Realtor
#53 – Penny Crick, ERA First Advantage Realty, Inc.
#54 – Neil Fischer, ERA Strother Real Estate
#67 – Stephannie Wilson – Schuler Bauer Real Estate ERA Powered
#94 – Virginia Cleven PC, ERA Four Feathers Realty, L.C.
#99 – Jason Alge, ERA Geyer Noakes Realty Group
#114 – Rebecca Demastus, ERA First Advantage Realty, Inc.
#120 – Dennis Estep, ERA Sellers & Buyers Real Estate
#130 – Marc Leeth, ERA Martin & Associates
#177 – John Denniston, HUNT Real Estate ERA
#212 – Loretta Maimone, ERA Grizzard Real Estate
#235 – Patricia Hirsch, ERA Hirsch Real Estate Team
Teams by Sides
#1 – Amanda & Kyla Team, ERA All In One Realty
#5 – The Kurzner Group, ERA Atlantic Realty
#39 – Jennifer Davis, ERA Realty Center
#62 – Eric Locke Team, ERA Great American Realty
The Watchlist for Upcoming Leaders & Innovators
Released January 15, 2020
Charlie Hunt
HUNT Real Estate ERA
Top Residential Real Estate Franchisor List
Released June 19, 2020
NAHREP Top 250
Released May 13, 2020
#13 – Dennis Estep, ERA Sellers & Buyers Real Estate
#27 – Jack Bumgardner, ERA Sellers & Buyers Real Estate
#78 – Franco Briseño, ERA Sellers & Buyers Real Estate
#81 – Enrique Alzate, Wilkinson and Associates ERA
#82 – Erik Gomez, ERA Sellers & Buyers Real Estate
#93 – Raymond Borrego, ERA Sellers & Buyers Real Estate
#98 – Daniel Tagle, ERA Courtyard Real Estate
#171 – Martin Talamantes, ERA Sellers & Buyers Real Estate
#207 – Carlos Padilla, Watson Realty ERA
#221 – Juan Carlos Beltran, Wilkinson Real Estate ERA
#216 – Luis Carlos Perez, ERA Sellers & Buyers Real Estate
Team ERA is respected in the industry
ON THE RISE & GROWING FAST
Agents believe we are leading major competitors in growth speed by a wide margin.
TOP CHARACTERISTICS ASSOCIATED WITH ERA
Two most prevalent words our brand is associated with were ‘Full Service’ and ‘Experienced.’
THE ERA BRAND IS A RECOGNIZED LEADER
The industry at large – including our competitors – most recognized us as a leader in ‘Technology’, ‘Culture’, ‘Relationships’ and ‘Reputation.’
Sharing Team ERA wisdom with the industry
We launched a social media strategy, posting daily to help grow our network, to raise our industry profile and to drive talent attraction for your companies.
Since January, we’ve gained over 11,000 new fans on Facebook. That’s up nearly 700% over same time last year. Our engagement rate is up 415%.
Instagram followers are up 45% and engagement +300%.
Twitter engagement is up 113% over the same timeframe last year.
Our LinkedIn followers have grown 34% since the start of the year, and we continue to see spikes in engagement.
Helping you corner your local market
New branding materials in Core & Powered
Every detail of our brand was created thoughtfully and strategically. Our color palette is fun, bright and works well together – just like Team ERA. Our grid design is symbolic of many things. It’s a blueprint for community because real estate is local. It represents connectivity because that’s what our culture is about. And it represents technology, because that’s what our history is about as Electronic Realty Associates and also what our future is about. We use triangles as a design element because corners are strong and where things come together – just like Team ERA.
All new listing presentation
Core and Powered…English and Spanish
Our new listing presentation was created based on feedback from brokers and agents. Beautifully designed in our new look and feel, it’s customizable and includes instructions on how to customize. It’s modular – you can add slides, delete slides, change the order to fit your style. Plus, each slide has a script.
ERA Brand ID Guide
Identity standards, design guidelines & image library
ERABrandID.com tells our visual story. It’s where you can find info on our new look, the design, the colors, the fonts. It explains our tone and is also home to downloadable design elements, logos and logo guidelines, yard sign guidelines and more.
The New Distinctive Properties program
Hyper-local marketing solutions
ERA LOCAL MARKETING CENTER
The ERA Local Marketing Center is basically a media agency for Brokers. Our digital marketing experts evaluate your goals for targeted local marketing and help you reach them. Plus, they’ll also review your performance with you. If you’re savvy enough, you can run campaigns all on your own with their DIY option, but it helps knowing you have a team that is ready to guide you. It’s targeted marketing that helps create brand awareness and lead generation, made easy.
The new Leverage
Leverage, the one-stop destination for all the essentials to manage your business, was relaunched this summer. It now includes a Facebook-style newsfeed, easily shareable content, follow hashtags and even favorite pages and more. Notifications, powerful search, expanded document library, customizable calendar, customizable tools and resources, all available in a mobile-friendly site.
Strengthening relationships to create referrals & repeat business
Relationships are the new data
“Relationships are the new data – Data is a critical foundation, but one of the most important trends for the future is that relationships are the single most important thing in business. This has never been more true than now.” -Sherry Chris, President & CEO, ERA Real Estate
Team ERA earned rave reviews
%
Customer Satisfaction Rating
%
Customers Satisfied with their ERA® Agent
%
Customers that would Recommend their ERA Agent
Source: ERA Customer Satisfaction Survey, January through November 2020
And now you can use them to generate business
New automated social testimonials
Your agents’ best customer satisfaction survey results are automatically transformed to social media posts on your company’s Facebook page – and link back to their agent page. Allowing them to publicize their great results, build their reputation and generate new leads.
Launched in August and has since turned thousands of past clients into new leads.
Staying top of mind with clients is essential for repeat and referral business
Driving productivity through technology
Leads
Branded property views
Pageviews on ERA.com
Views through listing distribution
Sources:
- Leads: LeadRouter, Jan 1 – Dec 15, 2020
- Branded property views: Google Analytics, ERA.com filtered by property detail pages combined with GA reporting for videos.ERA.com and SocialBoost internal reporting, Jan 1 through Nov 17, 2020.
- Pageviews: Google Analytics, ERA.com pageviews, Jan 1 through Dec 10, 2020.
- Views through Listing Distribution: ListTrac internal report for total views, Jan 1 – Nov 17, 2020.
Turn flyers and postcards into lead generators
Now we also offer TextERA Home Kits that automatically integrate TextERA into property flyers and postcards – turning your print marketing into powerful lead generators.
%
text messages open and read
%
convert to showing
1. TextERA is our #1 lead generation source: Based on internal data and a controlled broker evaluation
2. 60% of TextERA leads convert to showings: Based on total number of gross leads reported through ERA Real Estate’s leads management system from August 2019 through August 2020. Gross leads are not necessarily indicative of lead quality or conversions.
Buyers are ready for you…now
CONVERSION BOOST BY OJO
We introduced Conversion Boost by OJO. It helps meet the needs of homebuyers while also qualifying leads along the way.
With Conversion Boost by OJO, buyers receive personalized guidance with timely insights and tailored recommendations straight to their mobile phones. As they progress through their journey, they become more prepared, and are introduced to qualified agents at the right time.
Growing through Talent Attraction
We changed how we work and we perservered
ERA Information Hub
We kept our agents and brokers abreast of the latest industry trends, thought leadership and financial opportunities that were introduced in 2020. Complete with brand, industry and government resources, the Information Hub helped our network’s businesses thrive.
Weekly virtual training series
To ensure business continuity, we launched a series of training events for brokers, managers and agents. We heard from industry leaders who shared thought leadership, forecasts and essential tools to help you navigate your business
Over 1,100 of us gathered, virtually of course, to hear from brand and industry experts and to congratulate our ERA award winners. With a total of over 20 speakers and 15 training sessions we showed how strong the Team ERA spirit can be.
In November, social distancing kept us apart, but 180 brokers still came together, virtually, for Ignite. During our second fully virtual brand event, we underscored that nothing can stop Team ERA. With speakers and training focused on your business we showed our commitment to each others success.
Learning designed for your growth
Listings Taken, Closed Units, and Closed Sales Volume (collectively, the “Metrics”) were measured during this Study. To calculate the results, we took a sample of the 3,680 independent sales associates who had been affiliated with ERA Real Estate for at least a year prior to the study and who participated in ERA® Real Estate training classes and activities between August 2017 and August 2019 (the “Sample Pool”) and entered their activities into REScoreboard.com. All sales associates included in the study completed one or more training classes, each ranging in duration from a minimum of three hours up to twenty-two hours. We compared the Metrics of the affiliated agent population that took no training courses with the Metrics generated by the Sample Pool during the 12 months prior to their taking any ERA Real Estate training and then during the 12 months after the end date of each agent’s training. Study completion date was September 2020. The research is subject to a sampling error rate of + or – 5%. This was not a controlled study; correlation does not equal causation. Past performance does not guarantee future results. Market conditions may influence results and there is no assurance any ERA Real Estate affiliated sales associate will achieve the same or similar results.
The spotlight was on Team ERA
As featured in:
PR Impressions
Meltwater Media Monitoring, Jan-Dec, 2020
Grattan Donohoe, ERA Danahoe Realty
Working With Skittish Sellers? 7 Ways To Ease Their Worries
Kennedy Akinlosotu, ERA Nations Realty
How One Broker Is Helping Immigrant Buyers Navigate the Homebuying Process
Andrew Linn, ERA Davis & Linn
First Person: 3 Real Estate Brokerage Trends Emerging
Kurt Schuler, Schuler Bauer ERA Powered
Grassroots Agent Movement Buys Thousands in Food for Frontline Workers
Neil Walter, ERA Brokers Consolidated
Utah to NYC Coronavirus Flower Run Possible Thanks to Small Truck, Big Heart of this Jersey Guy
Anna-Marie Ellison, ERA King Real Estate
Real Estate Sales Meetings: All The World’s a Stage
Eb Moore, Wilkinson ERA
Broker Talks: The A to Zoom of Recruiting During a Pandemic
ERA Global Affiliates
10 Agents from All Across the Globe Talk About Getting Back on Track
A year like no other. A team like no other. Team ERA.
© 2020 ERA Franchise Systems LLC. All Rights Reserved. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. ERA, ERA Real Estate Powered, and their respective logos are registered service marks of ERA Franchise Systems LLC. Each Office is Independently Owned and Operated.
The third party companies and organizations referenced on this site are independently owned and operated from ERA Franchise Systems LLC, and are the owners of their respective marks and logos. This is not intended, and shall not be deemed to constitute, an offer to sell a franchise. Franchise offerings made only by a Franchise Disclosure Document. THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. The Minnesota registration number for this franchise system is #F3285. ERA Franchise Systems LLC LLC, 175 Park Avenue, Madison, New Jersey 07940.