Bringing it
all together
in 2021

Collaborating is what Team ERA does best.
Let’s look back at all that we accomplished together in 2021.

Bringing it
all together
in 2021

Collaborating is what Team ERA does best.
Let’s look back at all that we accomplished together in 2021.

Growing
Together

Team ERA grew with new companies

We renewed relationships with old friends

We grew internationally

We celebrated milestones

And together, we continue to rise

COUNTRIES WORLDWIDE
0
US STATES
0
US COMPANIES
+ 0
AGENTS WORLDWIDE
+ 10000
US AGENTS
+ 0
OFFICES WORLDWIDE
0

We grew our network with more agents

AGENTS RECRUITED YOY
+ 1 %
NETWORK GROWTH YOY
+ 1 %
Newly Recruited Agents Have Higher Production
And Higher Average Sales Price

Top 5 companies

RECRUITED THE MOST AGENTS
AGENT VALUE CALCULATOR
In 2021 we showed you how you can quantify the value you provide to recruiting prospects. With our new Agent Value Calculator, brokers can run projections of commission plans versus those of competitors and you can also calculate the value of each product and program that ERA provides.
ERA ATTRACT
In June we launched ERA Attract, our monthly series of live, virtual recruiting events featuring speakers, broker topics and all things talent attraction.
ERA Activate
2021 was the kick-off for ERA Activate, our new quarterly content series featuring industry speakers, competitive landscape discussion, product updates and recruiting mastermind sessions
Destination ERA
In 2021, we continued our Destination ERA series with more informational sessions for you to promote to your pipeline and your own agents. Destination ERA provides the opportunity for an in-depth explanation of ERA® Real Estate’s value proposition, as well as the valuable key tools and programs, giving them a glimpse at what being a part of Team ERA is all about!
Targeted Call Center Blitz
We partnered with brokers to identify recruits and then targeted them with outbound call campaigns and set up appointments on their behalf.
Recruiting & Retention Facebook Campaign
In October, we launched a Facebook campaign to bring your talent attraction and retention efforts to the next level. We targeted existing agents, as well as agents within a 15-mile radius to all our offices – plus brokers had the opportunity to provide lists of prospects to add to our list.
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Power BI Reporting January 1, 2021 – December 13, 2021

We celebrated accomplishments together

2021 Gene Francis Memorial Award For Top All-Around Company

Realogy Advantage Network Champions Cup

Industry Accolades

LGBTQ+ Real Estate Alliance Top Producers

Dwayne Leatherwood
Agent
ERA Live Moore Real Estate

2021 REAL Trends
Game Changer

Neil Walter
CEO
ERA Brokers Consolidated/ERA Skyline Real Estate

2021 RIS Media
Newsmaker

Anna-Marie Ellison
Managing Partner
ERA King Real Estate

2021 RIS Media
Newsmaker

Shelby Foster
Agent
ERA New Age Real Estate
Ranked by Transaction Sides

#43      HUNT Real Estate ERA  

#185     Wilkinson ERA Real Estate  

#228    Schuler Bauer Real Estate ERA Powered  

#245    Reliant Realty ERA Powered/ERA Home Run Real Estate  

#267    ERA Brokers Consolidated/ERA Skyline Real Estate  

#340    ERA Real Solutions Realty/Rath Realtors  

#340    ERA Wilder Realty  

#342    ERA First Advantage Realty, Inc.  

#366    ERA Sellers & Buyers Real Estate  

#453    ERA King Real Estate  

Ranked by Volume

#88    HUNT Real Estate ERA  

#230  Wilkinson ERA Real Estate  

#274   ERA Brokers Consolidated/ERA Skyline Real Estate  

#308  Legacy Real Estate & Associates ERA Powered  

#330  Reliant Realty ERA Powered/ERA Home Run Real Estate  

#400  Schuler Bauer Real Estate ERA Powered  

#406  Knipe Realty ERA Powered  

Top 250 Individual Real Estate Professionals by TRANSACTION SIDES

#11    Quincy Smith – ERA Matt Fischer Realtor

#48 Jennifer Davis – ERA Realty Center

#50  Penny Crick – ERA First Advantage Realty, Inc.

#59  Stephannie Wilson – Schuler Bauer Real Estate ERA Powered

#78  Dennis Estep – ERA Sellers & Buyers Real Estate

#126 Ray Borrego – ERA Sellers & Buyers Real Estate

#170 Sylvia Bentley – ERA King Real Estate Company, Inc.

#191  Virginia Cleven PC – ERA Four Feathers Realty, L.C.

#199 Melinda Luntsford – ERA First Advantage Realty, Inc.

#219 Donna Christensen – ERA Realty Center

Top Small Teams (2-5 Sales Professionals) by VOLUME

#52   j2 Group Inc. – Realty ERA Powered

Top Small Teams (2-5 Sales Professionals) by TRANSACTION SIDES

#1     Amanda & Kyla Team – ERA All In One Realty

#5    j2 Group Inc. – Knipe Realty ERA Powered

#14  The Kurzner Group – ERA Atlantic Realty

#60 The Janice Miller Team – ERA First Advantage Realty, Inc.

#94   HUNT Real Estate ERA/Key Realty Services

#242  Wilkinson ERA Real Estate

#286  ERA Brokers Consolidated/ERA Skyline Real Estate

#323  Legacy Real Estate & Associates ERA Powered

#346  Reliant Realty ERA Powered/Home Run Real Estate

#427  Schuler Bauer Real Estate ERA Powered

#433  Knipe Realty ERA Powered

#573  ERA Real Solutions Realty

#589  ERA Wilder Realty

#607  ERA Sellers & Buyers Real Estate

#639  ERA First Advantage Realty

#704  ERA Grizzard Real Estate

#719    ERA Shields Real Estate

#739   ERA King Real Estate

#815    Restaino & Associates ERA Powered

#866   ERA North Orange County Real Estate

#877   ERA Colonial Real Estate

#908   ERA American Real Estate

#950   Napier Realtors ERA

#966   ERA Lambros Real Estate

#4    Dennis Estep – ERA Sellers & Buyers Real Estate

#78  Daniel Tagle, Jr. – ERA Courtyard Real Estate

#87  Enrique Alzate – Wilkinson ERA Real Estate

#173 Erik Gomez – ERA Sellers & Buyers Real Estate

#217 Oscar Alvarado – ERA Sellers & Buyers Real Estate

Ranked by Volume

#39    HUNT Real Estate Corporation ERA

#188   Wilkinson ERA Real Estate

#210    ERA Brokers Consolidated

#222   Schuler Bauer Real Estate ERA   #234 Powered

#234   Reliant Realty ERA Powered

#309   ERA First Advantage Realty, Inc.

#328   ERA Real Solutions Realty Company, LLC

#366   ERA Wilder Realty

#369   ERA Sellers & Buyers Real Estate

#437   ERA King Real Estate Company, Inc.

#483   Knipe Realty ERA Powered

#516    ERA Grizzard Real Estate American Real Estate

#654   ERA Powered ERA Strother Real Estate

#692   ERA Reardon

#711     ERA Colonial Real Estate

#728   ERA American Real Estate

#792   ERA Shields Real Estate

#794  Restaino & Associates ERA Powered

#820   Legacy Real Estate & Associates ERA Powered

#822   ERA Team VP Real Estate

#844  Napier REALTORS® ERA

#913    ERA Newlin & Company

#920   ERA Matt Fischer REALTOR®

#924   ERA Sunrise Realty

#938  ERA Central Realty Group

#943  ERA Courtyard Real Estate

#991   ERA Lambros Real Estate

Ranked by Transaction

#86    HUNT Real Estate Corporation ERA 

#228  ERA Brokers Consolidated 

#230  Wilkinson ERA Real Estate

#291    Legacy Real Estate & Associates ERA Powered 

#315    Reliant Realty ERA Powered

#390  Schuler Bauer Real Estate ERA Powered 

#394   Knipe Realty ERA Powered 

#528   ERA Real Solutions Realty Company, LLC 

#543   ERA Wilder Realty

#558   ERA Sellers & Buyers Real Estate 

#572   ERA First Advantage Realty, Inc. 

#652   ERA Grizzard Real Estate  

#665   ERA Shields Real Estate

#687   ERA King Real Estate Company, Inc. 

#757   Restaino & Associates ERA Powered  

#808  ERA North Orange County

#821    ERA Colonial Real Estate 

#827   ERA Landmark Real Estate 

#849   ERA American Real Estate 

#887   Napier REALTORS® ERA 

#908  ERA Lambros Real Estate 

#972   ERA Central Realty Group

Succeeding
Together

Together, we exceeded customer expectations

CUSTOMER SATISFACTION
RATING
0 %
CUSTOMERS SATISFIED
WITH THEIR ERA AGENT
0 %
CUSTOMERS WOULD
RECOMMEND THEIR ERA AGENT
0 %
Source: ERA Customer Satisfaction Survey, January through November 2021

We brought new tools to the table...

...and enhanced existing ones.

We Learned Together

Team ERA University is here to help drive your success with learning programs that are the best in the business. In 2021 we covered everything from technology to tools, business planning to winning listings, and everything in between – all to help fuel your business.
AGENTS
PARTICIPATED
0
EDUCATION COURSES DELIVERED
0
NEW COURSES LAUNCHED
0
INSTRUCTOR NPS OFFICE
0
NPS SCORE FOR COURSES
0
Agents who completed Team University training saw greater improvement in their performance1
HIGHER SALES VOLUME
0 %
MORE LISTINGS TAKEN
0 %
MORE UNITS CLOSED
0 %

Working
Together

We worked smarter

Bringing you new marketing products to help you grow your business

We brought luxury to the next level

We took digital to new heights

EST. AGGREGATE BRANDED PROPERTY VIEWS
10 MM
PROPERTY DETAIL PAGEVIEWS
10000 MM
OTHER ERA.COM PAGEVIEWS
10 MM
ADDITIONAL SYNDICATION VIEWS
100 MM
LEADS
100 K

Leads: LeadRouter, Jan 1 – Dec 15, 2021. Branded property views: Google Analytics, ERA.com filtered by property detail pages combined with GA reporting for videos. ERA.com and SocialBoost internal reporting, Jan 1 through Nov 17, 2021. Pageviews: Google Analytics, ERA.com pageviews, Jan 1 through Dec 10, 2021. Views through Listing Distribution: ListTrac internal report for total views, Jan 1 – Nov 17, 2021.

Connecting Together

We connected on social media

FOLLOWERS GAINED JAN-NOV
10000
TOTAL FANS UP JAN-NOV
1 %
FOLLOWERS GAINED JAN-NOV
1000
ENGAGEMENT RATE UP JAN-NOV
0 %
ENGAGEMENT RATE UP JAN-NOV
0 %
PROFILE VISITS UP JAN-NOV
0 %

Our Social Automation program automatically creates Just Listed and Open House videos for each of your listings, then uploads them to your brokerage’s Facebook®, Instagram® and YouTube® pages.

Once your videos are on your brokerage’s social channels with Social Automation, you can easily target potential homebuyers outside of your sphere of influence using SocialBoost.

In 2021 we made some great enhancements:

  • New animated stickers
  • Redesigned user-friendly dashboard
  • More flexibility for automated posts
  • More client testimonial templates

We connected through virtual events...

Over 2,200 of us gathered, to hear from brand and industry experts and to congratulate our ERA award winners. Even though it was a virtual event, the Team ERA spirit was stronger than ever.
PEOPLE PARTICIPATED
1000 +

We connected in person again!

Team ERA was back, full force, at our first live event in a quite a while! Over 250 brokers came together at The Biltmore in Phoenix Arizona for Ignite. As if just being in person wasn't enough, we heard from our leadership, brokers, guest speakers and focused on growth, learning and of course, fun.

We stayed connected with regional events

Team ERA is in your corner all year with regional events bringing targeted content and learning to your part of the country! This year, ERA connected locally with brokers and agents in:
SEPTEMBER
Gather On The Gulf And Nextgen Leader

Florida

OCTOBER
California Regional In Temecula

California

NOVEMBER
Ohio Regional At The Summit

Ohio

DECEMBER
Northeast Regional At Foxwoods

Connecticut

We connected with our audiences

PR IMPRESSIONS
100 MM

We put the spotlight on our brokers

Jeff Riber Jr.

ERA Heavener Real Estate

Why ERA Realty Franchisee, Re-Upped Contract

Andrew Linn

ERA Davis & Linn

Moving In
The Same Direction

Charlie Hunt

Hunt Real Estate ERA

Best Practices For Managing
Growth In Multiple Markets

David Moody

ERA Sunrise Realty

A Top ERA Broker Shares His Basics For Recruiting And Training

Jeff Knipe

Knipe Realty ERA Powered

Connectivity Is Key To Dominating Your Local Market

Eddie Wilder

ERA Wilder

Adapt And Thrive
Through Shifts
In Relocation Trends

Kim Luckie

ERA American Real Estate

Creating A Powerful
Online Presence

Tyler Greer

ERA Carlile Realty Group

A Vertically Integrated Approach To Training

Tania Moore

Wilkinson ERA Real Estate

Elevating Diversity Inclusion
In The Real Estate Community

Tom Stravecky

ERA Infinity

Making A Merger Work
Diverse Companies

We made an impact with our thought leadership

Giving Together

Giving Tuesday

TOTAL TOYS DONATED
5000
TOTAL FOOD DONATIONS
10000
TOTAL MONETARY DONATIONS
$ 50000

Together, we supported our communities

We were proud to continue the tradition of coming together as Team ERA to participate in Giving Tuesday, a global generosity movement, unleashing the power of people and organizations to transform our communities and the world.
Bringing It All Together
Growing Together
Succeeding Together
Working Together
Connecting Together
Giving Together

1Listings Taken, Closed Units, and Closed Sales Volume (collectively, the “Metrics”) were measured during this Study. To calculate the results, we took a sample of the 2,550 independent sales associates who had been affiliated with ERA Real Estate for at least a year prior to the study and who participated in ERA® Real Estate training classes and activities between August 2017 and August 2019 (the “Sample Pool”) and entered their activities into REScoreboard.com. All sales associates included in the study completed one or more training classes, each ranging in duration from a minimum of  three hours up to twenty-two hours. We measured the Metrics generated by the Sample Pool during the 12 months prior to their taking any ERA Real Estate training and then measured the Metrics generated by the Sample Pool during the 12 months after the end date of each agent’s training. Study completion date was September 2020. This was not a controlled study; correlation does not equal causation. Past performance does not guarantee future results. Market conditions may influence results and there is no assurance any ERA Real Estate  affiliated sales associate will achieve the same or similar results.

2© 2023 SPARK Spark Association of Real Estate Professionals. All rights reserved. Membership in the SPARK Association is limited to real estate agents who are actively affiliated with one of Realogy Brokerage Group LLC’s real estate brokerage companies or a Realogy Services Group LLC branded franchise network. SPARK offers association members exclusive access to association group and individual insurance plans as well as the ability to enroll in discounted and association member-only benefits and programs offered at special member-only rates and coverages. Not all members may qualify, and enrollment may be restricted to only members who apply in a timely manner or during the appropriate open enrollment period(s). Not all plans may be available in all states.

© 2023 ERA Franchise Systems LLC. All Rights Reserved. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. ERA, ERA Real Estate Powered, and their respective logos are registered service marks of ERA Franchise Systems LLC. Each Office is Independently Owned and Operated The views and opinions expressed herein are solely those of the individuals involved and do not necessarily represent those of ERA Franchise Systems LLC. Any performance representations are historical, and past performance is no guarantee of future results. This website may contain links to other third-party websites.  Such links are only for the convenience of the reader, user or browser; ERA Franchise Systems LLC does not recommend or endorse the contents of the third-party sites. This is not intended, and shall not be deemed to constitute, an offer to sell a franchise. Franchise offerings made only by a Franchise Disclosure Document. THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. The Minnesota registration number for this franchise system is #F3285. ERA Franchise Systems LLC, 175 Park Ave., Madison, NJ, 07940.